The next wave of technology has crashed over us with GPT – or generative pre-trained transformer – and Anthony Sutardja says it’s the future of freight.
“It's going to drive huge productivity improvements across the workforce, help everyone become a little more supercharged, even act a little superhuman,” said Sutardja, CEO of Parade, a capacity management system for digital freight brokers.
Parade launches GPT demo.Parade
“There are a ton of use cases across various different industries where we can see this being useful. For example, marketing, sales, engineering, etc., and our team specifically uses ChatGPT for our own productivity every single day,” Wu said. “Similar to a search engine, it just makes information much more readily available but also in a more conversational manner. You can have a whole conversation with ChatGPT; it remembers the context of that conversation, and as you engage with it, it really answers you similar to how a human would.”
Sutardja said that’s important in a relationship-driven business such as freight brokerage.
Parade has built tools for its broker customers to enable them to better manage carrier relationships at scale. The platform drives efficiency by integrating with brokers’ entire freight stacks (TMS, load boards, etc.) and parsing through emails, texts and phone calls using AI to funnel the essential data to the broker.
